Prepare your data strategy for the next two years

As 2021 comes to an end, let’s take a trip down memory lane to review how cookies have been deprecating over the past four years.

Historic milestones in privacy

Data privacy has become a growing concern for consumers. Users are asking for more control over how their data is collected and used. In response, big brands like Safari, Google, Chrome, and Facebook have opted to phase out third-party cookies—to meet both regulatory restrictions and rising user expectations of privacy.

The following timeline maps the key announcements and releases from 2017 to present.

Looking ahead to Chrome’s deprecation deadline

We still have two years until Chrome deprecates third-party cookies. The next 18 to 24 months will be crucial for testing, upgrading foundational technology, and finding the right solutions for your business goals. Stay tuned for updated timelines since the best-laid plans are subject to change in our industry!

This timeline charts the privacy developments we can expect from 2022 to the end of 2023.

Finding solutions for an uncertain future

While the full effect of third-party deprecation is yet unknown, there are still steps that can be taken in the upcoming months to prepare for the changes ahead. Watch for our next post, “Asking the right questions pre-cookie loss in 2023” to learn more.