{"id":18247,"date":"2019-02-28T12:52:03","date_gmt":"2019-02-28T17:52:03","guid":{"rendered":"http:\/\/stage.hearts-science.com\/inventory-playbook-a-road-map-to-superior-performance\/"},"modified":"2019-03-01T02:14:01","modified_gmt":"2019-03-01T07:14:01","slug":"inventory-playbook-a-road-map-to-superior-performance","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/","title":{"rendered":"Inventory playbook: A road map to superior performance"},"content":{"rendered":"<h1>Revisit your advertising routine<\/h1>\n<p>Now is an exciting time for advertisers, with rapid advances in adtech and martech enhancing a brand\u2019s ability to deliver engaging messages.<\/p>\n<p>Unfortunately, the landscape can seem like the \u201cwild west,\u201d with some adtech intermediaries and walled gardens taking advantage of the lack of regulations and transparency. With this in mind, we\u2019ve developed a playbook for advertisers so they can audit delivery, demand accountability and garner attention from consumers.<\/p>\n<p><a href=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2019\/02\/Hearts-Science-Playbook-A-Road-Map-to-Superior-Performance.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download your playbook<\/a>.<\/p>\n<p>In this playbook, we share strategies for improving performance\u2014by looking back at past campaigns, demanding more accountability today, and building a strong foundation for the future.<\/p>\n<ul>\n<li><strong>Looking back:<\/strong> When it comes to looking back at past campaign performance, the key is to examine delivery. This includes accessing frequency waste (spoiler alert: there was likely some waste!), supply paths, contextual relevance, targeting outcomes, and ad format\/channel performance.<\/li>\n<li><strong>Improving today:<\/strong> Advertisers must demand greater accountability from adtech and publisher partners, whether that\u2019s digger deeper into the identity graph data being used, using clean rooms, or even going dark on a platform to measure the impact. We share four best practices for how to get there.<\/li>\n<li><strong>Creating success tomorrow:<\/strong> Leveraging the insights gained from examining past delivery and demanding accountability from partners today, we help advertisers lay the groundwork for future success. The big shift here is from buying Reach to valuing Attention.<\/li>\n<\/ul>\n<h2>Your playbook awaits<\/h2>\n<p>Check it out below. Follow its steps to build a strong foundation for your advertising process.<\/p>\n<p><a href=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2019\/02\/Hearts-Science-Playbook-A-Road-Map-to-Superior-Performance.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18178 size-full\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-playbook-image-2.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-playbook-image-2.jpg 1000w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-playbook-image-2-300x225.jpg 300w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-playbook-image-2-768x576.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h2>Want to learn more?<\/h2>\n<p>The findings that power this playbook come from our extensive media experience with some of the world\u2019s largest advertisers, as well as from original research we\u2019ve undertaken as part of our Forces of Change initiative. Learn more about Forces of Change <a href=\"https:\/\/www.hearts-science.com\/forces-of-change\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Revisit your advertising routine Now is an exciting time for advertisers, with rapid advances in adtech and martech enhancing a brand\u2019s ability to deliver engaging messages. Unfortunately, the landscape can seem like the \u201cwild west,\u201d with some adtech intermediaries and walled gardens taking advantage of the lack of regulations and transparency. With this in mind, [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":18239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-18247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights-en-ae"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inventory playbook: A road map to superior performance &#8211; Hearts &amp; Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inventory playbook: A road map to superior performance &#8211; Hearts &amp; Science\" \/>\n<meta property=\"og:description\" content=\"Revisit your advertising routine Now is an exciting time for advertisers, with rapid advances in adtech and martech enhancing a brand\u2019s ability to deliver engaging messages. Unfortunately, the landscape can seem like the \u201cwild west,\u201d with some adtech intermediaries and walled gardens taking advantage of the lack of regulations and transparency. With this in mind, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Hearts &amp; Science\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-28T17:52:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-01T07:14:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-playbook-image-1b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hearts &amp; Science Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hearts &amp; Science Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/inventory-playbook-a-road-map-to-superior-performance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/inventory-playbook-a-road-map-to-superior-performance\\\/\"},\"author\":{\"name\":\"Hearts &amp; Science Team\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#\\\/schema\\\/person\\\/2bfeb5d458fe624170f85441b204aa2e\"},\"headline\":\"Inventory playbook: A road map to superior performance\",\"datePublished\":\"2019-02-28T17:52:03+00:00\",\"dateModified\":\"2019-03-01T07:14:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/inventory-playbook-a-road-map-to-superior-performance\\\/\"},\"wordCount\":306,\"image\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/inventory-playbook-a-road-map-to-superior-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hearts-science.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hs-playbook-image-1b.jpg\",\"articleSection\":[\"Industry Insights\"],\"inLanguage\":\"en-AE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/inventory-playbook-a-road-map-to-superior-performance\\\/\",\"url\":\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/inventory-playbook-a-road-map-to-superior-performance\\\/\",\"name\":\"Inventory playbook: A road map to superior performance &#8211; Hearts &amp; Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/inventory-playbook-a-road-map-to-superior-performance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/inventory-playbook-a-road-map-to-superior-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hearts-science.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hs-playbook-image-1b.jpg\",\"datePublished\":\"2019-02-28T17:52:03+00:00\",\"dateModified\":\"2019-03-01T07:14:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#\\\/schema\\\/person\\\/2bfeb5d458fe624170f85441b204aa2e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/inventory-playbook-a-road-map-to-superior-performance\\\/#breadcrumb\"},\"inLanguage\":\"en-AE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/inventory-playbook-a-road-map-to-superior-performance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/inventory-playbook-a-road-map-to-superior-performance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hearts-science.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hs-playbook-image-1b.jpg\",\"contentUrl\":\"https:\\\/\\\/hearts-science.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hs-playbook-image-1b.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/inventory-playbook-a-road-map-to-superior-performance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hearts-science.com\\\/en-ae\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inventory playbook: A road map to superior performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#website\",\"url\":\"https:\\\/\\\/hearts-science.com\\\/\",\"name\":\"Hearts &amp; Science\",\"description\":\"Global Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hearts-science.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AE\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#\\\/schema\\\/person\\\/2bfeb5d458fe624170f85441b204aa2e\",\"name\":\"Hearts &amp; Science Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4e080f78043da3e7224dcc81cb0c296caeb322b93e39ce5b42d490d4151975b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4e080f78043da3e7224dcc81cb0c296caeb322b93e39ce5b42d490d4151975b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4e080f78043da3e7224dcc81cb0c296caeb322b93e39ce5b42d490d4151975b?s=96&d=mm&r=g\",\"caption\":\"Hearts &amp; Science Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inventory playbook: A road map to superior performance &#8211; Hearts &amp; Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/","og_locale":"en_US","og_type":"article","og_title":"Inventory playbook: A road map to superior performance &#8211; Hearts &amp; Science","og_description":"Revisit your advertising routine Now is an exciting time for advertisers, with rapid advances in adtech and martech enhancing a brand\u2019s ability to deliver engaging messages. Unfortunately, the landscape can seem like the \u201cwild west,\u201d with some adtech intermediaries and walled gardens taking advantage of the lack of regulations and transparency. With this in mind, [&hellip;]","og_url":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/","og_site_name":"Hearts &amp; Science","article_published_time":"2019-02-28T17:52:03+00:00","article_modified_time":"2019-03-01T07:14:01+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-playbook-image-1b.jpg","type":"image\/jpeg"}],"author":"Hearts &amp; Science Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hearts &amp; Science Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/#article","isPartOf":{"@id":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/"},"author":{"name":"Hearts &amp; Science Team","@id":"https:\/\/hearts-science.com\/#\/schema\/person\/2bfeb5d458fe624170f85441b204aa2e"},"headline":"Inventory playbook: A road map to superior performance","datePublished":"2019-02-28T17:52:03+00:00","dateModified":"2019-03-01T07:14:01+00:00","mainEntityOfPage":{"@id":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/"},"wordCount":306,"image":{"@id":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-playbook-image-1b.jpg","articleSection":["Industry Insights"],"inLanguage":"en-AE"},{"@type":"WebPage","@id":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/","url":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/","name":"Inventory playbook: A road map to superior performance &#8211; Hearts &amp; Science","isPartOf":{"@id":"https:\/\/hearts-science.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/#primaryimage"},"image":{"@id":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-playbook-image-1b.jpg","datePublished":"2019-02-28T17:52:03+00:00","dateModified":"2019-03-01T07:14:01+00:00","author":{"@id":"https:\/\/hearts-science.com\/#\/schema\/person\/2bfeb5d458fe624170f85441b204aa2e"},"breadcrumb":{"@id":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/#breadcrumb"},"inLanguage":"en-AE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/"]}]},{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/#primaryimage","url":"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-playbook-image-1b.jpg","contentUrl":"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-playbook-image-1b.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/hearts-science.com\/en-ae\/inventory-playbook-a-road-map-to-superior-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hearts-science.com\/en-ae\/"},{"@type":"ListItem","position":2,"name":"Inventory playbook: A road map to superior performance"}]},{"@type":"WebSite","@id":"https:\/\/hearts-science.com\/#website","url":"https:\/\/hearts-science.com\/","name":"Hearts &amp; Science","description":"Global Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hearts-science.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AE"},{"@type":"Person","@id":"https:\/\/hearts-science.com\/#\/schema\/person\/2bfeb5d458fe624170f85441b204aa2e","name":"Hearts &amp; Science Team","image":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/secure.gravatar.com\/avatar\/d4e080f78043da3e7224dcc81cb0c296caeb322b93e39ce5b42d490d4151975b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d4e080f78043da3e7224dcc81cb0c296caeb322b93e39ce5b42d490d4151975b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4e080f78043da3e7224dcc81cb0c296caeb322b93e39ce5b42d490d4151975b?s=96&d=mm&r=g","caption":"Hearts &amp; Science Team"}}]}},"jetpack_featured_media_url":"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-playbook-image-1b.jpg","jetpack_sharing_enabled":true,"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/hearts-science.com\/en-ae\/wp-json\/wp\/v2\/posts\/18247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hearts-science.com\/en-ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hearts-science.com\/en-ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hearts-science.com\/en-ae\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/hearts-science.com\/en-ae\/wp-json\/wp\/v2\/comments?post=18247"}],"version-history":[{"count":0,"href":"https:\/\/hearts-science.com\/en-ae\/wp-json\/wp\/v2\/posts\/18247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hearts-science.com\/en-ae\/wp-json\/wp\/v2\/media\/18239"}],"wp:attachment":[{"href":"https:\/\/hearts-science.com\/en-ae\/wp-json\/wp\/v2\/media?parent=18247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hearts-science.com\/en-ae\/wp-json\/wp\/v2\/categories?post=18247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hearts-science.com\/en-ae\/wp-json\/wp\/v2\/tags?post=18247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}