Hearts & Science in Australia has this week launched a new report to help clients and friends better understand changes in behaviour resulting from the move into isolation, especially as we begin to re-emerge across Australia.<\/p>\n
The rapid change brought about by the onset of Covid-19 has forced some dramatic behavioural change at an individual and business level, in many cases leaving brands grappling with how best to adapt.<\/p>\n
In order to help navigate these changes Hearts & Science has developed the Hearts Pulse. This fortnightly report will provide regularly updated and credible third party, as well as proprietary, data feeds, in a single document.<\/p>\n
By highlighting emerging and often fast-changing trends, Hearts Pulse puts relevant and trusted data and insights into decision makers\u2019 hands to support their various media and business strategies.<\/p>\n
Hearts & Science CEO (Australia) Jeremy Bolt commented: \u201cWe recognised a need to consolidate numerous data feeds, as well as the hunger for information around change as we begin to emerge from isolation to what we believe will be a series of new norms over the next 12 to 18 months. How people move is a leading key indicator of consumer behaviour, spend and economic activity, and also acts as a guide where to place media to maximise impact.<\/p>\n
\u201cWe know every organisation will be affected by COVID-19 in different ways. However, regardless of your industry, in an age of increasing customer demands and expectations, being clear on who your most valuable customers are is key; how to win them, keep them and connect with them.\u201d<\/p>\n