{"id":66518,"date":"2025-05-07T11:00:40","date_gmt":"2025-05-07T15:00:40","guid":{"rendered":"https:\/\/hearts-sciencecom.local\/?p=66518"},"modified":"2025-09-24T21:04:12","modified_gmt":"2025-09-25T01:04:12","slug":"hearts-science-names-chief-strategy-and-behaviour-change-officer","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/en-au\/hearts-science-names-chief-strategy-and-behaviour-change-officer\/","title":{"rendered":"Hearts & Science names Chief Strategy and Behaviour Change Officer"},"content":{"rendered":"

Peita Pacey<\/strong> has been appointed to the role of Chief Strategy and Behaviour Change Officer at Hearts & Science Australia after eight years at Omnicom Media Group (OMG).<\/p>\n

She has spent that past two years as Head of Behaviour Change at OMD Sydney, and previously Head of Strategy, OMD Sydney.<\/p>\n

Stanley said: \u201cWe\u2019re excited about Peita joining our incredible leadership team and further supporting our agency ambition to bring more Hearts & Science to more brands across Australia. Peita\u2019s considerable experience in behavioural science means she has a passion for understanding consumers as people and a skill in mining data to unlock and accelerate brand growth.<\/p>\n

Jane Stanley<\/strong>, CEO of Hearts & Science ANZ, said: \u201cHer experience will add further power to our already established data-driven connections planning process which has resulted in industry leading client satisfaction scores and award-winning work. We are absolutely stoked to have Peita on board and we know she will bring huge benefit to our valued clients.\u201d<\/p>\n

Pacey said of her new role: \u201cI am thrilled to be joining a team focusing on balancing \u2018heart\u2019 and \u2018science\u2019 across marketing and media strategy. It\u2019s absolutely what makes me tick as it delivers game-changing results in brand growth. Hearts & Science works with so many amazing brands and I am excited about getting under the skin of their strategies and customer behaviour.<\/p>\n

\u201cBased on my experience across strategy and behavioural science working on categories such as FMCG, government and insurance, I\u2019m excited about driving further impact and performance. It\u2019s an amazing opportunity and I\u2019m super proud to be part of Omnicom Media Group which has been my home for the past 8 years.\u201d<\/p>\n

As one of her first duties in the role, Pacey will be rolling out proprietary connections research commissioned in partnership with The Lab, that explores cultural through lines sitting at the heartbeat of Australian culture.<\/p>\n

Her appointment is effective immediately and will report into Hearts & Science National Managing Director, Liz Wigmore<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Peita Pacey has been appointed to the role of Chief Strategy and Behaviour Change Officer at Hearts & Science Australia after eight years at Omnicom Media Group (OMG). She has spent that past two years as Head of Behaviour Change at OMD Sydney, and previously Head of Strategy, OMD Sydney. 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