{"id":3566,"date":"2018-11-07T16:03:05","date_gmt":"2018-11-07T21:03:05","guid":{"rendered":"http:\/\/stage.hearts-science.com\/?p=3566"},"modified":"2019-03-12T18:36:26","modified_gmt":"2019-03-12T22:36:26","slug":"reaching-the-unreachables","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/en-fi\/reaching-the-unreachables\/","title":{"rendered":"Reaching The Unreachables"},"content":{"rendered":"<h1><b>Who are the Unreachables?<\/b><\/h1>\n<p>An Unreachable is someone who cannot be tracked by current TV measurement standards because they\u2019re accessing media from mobile or over the top devices.<\/p>\n<p>We along with our partners at Omnicom Media Group, decided to conduct a large-scale survey on the Millenials and GenX populations. We wanted to see how their viewing habits are changing, particularly among younger audiences, and the effects of this uncaptured attention.<\/p>\n<p>Here are some of the devices that Unreachables <i>are <\/i>using:<\/p>\n<ul>\n<li>Mobile devices and tablets<\/li>\n<li>Over-the-top (OTT) content e.g. Hulu, Netflix<\/li>\n<li>Game consoles<\/li>\n<li>Smart TVs<\/li>\n<li>On-demand video e.g. Youtube<\/li>\n<\/ul>\n<p>In particular, we found that Millennial and Gen X populations (MGX) make up the majority of the Unreachables demographic.<\/p>\n<div id=\"attachment_3585\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3585\" class=\"wp-image-3585 size-large\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0-1024x515.png\" alt=\"Consumer behavior of Millennials and Gen Xers in media\" width=\"1024\" height=\"515\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0-1024x515.png 1024w, https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0-300x151.png 300w, https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0-768x386.png 768w, https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0.png 1222w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-3585\" class=\"wp-caption-text\">Forces of Change statistics from <a href=\"https:\/\/www.hearts-science.com\/force\/the-unreachables\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unreachables<\/a>.<\/p><\/div>\n<h2><b>How do Unreachables consume content?<\/b><\/h2>\n<p>When looking at Millennial and Gen X populations (MGX) consumer behavior, it\u2019s clear they aren\u2019t using TV like previous generations. Instead, they\u2019re using OTT services and devices to view media.<\/p>\n<p>Though they don\u2019t spend much time on TV, they are still watching 30 hours of video a week. Two-thirds of this time is spent on OTT devices, so they aren\u2019t being captured by traditional measurement rating systems.<\/p>\n<p><b>Related post: <\/b><a href=\"https:\/\/www.hearts-science.com\/5-ways-to-track-consumers-across-marketing-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 ways to track consumers across marketing channels<\/a><\/p>\n<p>Reports show that 31% of Millennials and 24% of Generation X respondents say they will actually pay to stream content, compared with 15% of Baby Boomers and 6% of Silent Generation respondents.<sup>1<\/sup>\u00a0And if MGXs are paying for online media, they\u2019re less likely to be paying for traditional television.<\/p>\n<p>In fact, our research confirms that MGX populations are using traditional TV less and less as the years pass.<\/p>\n<div id=\"attachment_3567\" style=\"width: 831px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3567\" class=\"wp-image-3567 size-full\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0-1.png\" alt=\"\" width=\"821\" height=\"443\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0-1.png 821w, https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0-1-300x162.png 300w, https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0-1-768x414.png 768w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><p id=\"caption-attachment-3567\" class=\"wp-caption-text\">Forces of Change statistics from <a href=\"https:\/\/www.hearts-science.com\/force\/the-unreachables\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unreachables<\/a>.<\/p><\/div>\n<p>Millennials in particular use TV less than half as much as non-Millennial populations. Instead of television, they&#8217;re using OTT video services like Hulu and Youtube twice as much.<sup>2<\/sup><\/p>\n<h2><b>Why should brands care?<\/b><\/h2>\n<p>If Millennials and Generation Xs aren\u2019t watching TV, a brand has less reach to influence their audience. And the less reach a brand has, the less opportunity there is to attract new customers.<\/p>\n<p>MGX audiences have extremely high buying power\u2014particularly in the larger Millennial population.\u00a0There were 72 million Millennials and 66 million Gen X\u2019s in the United States in 2017, so that makes millions of individuals unreachable using traditional marketing tools.<sup>3<\/sup><\/p>\n<div id=\"attachment_3603\" style=\"width: 869px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3603\" class=\"wp-image-3603 size-full\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0-2.png\" alt=\"The buying power of Millennials\" width=\"859\" height=\"400\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0-2.png 859w, https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0-2-300x140.png 300w, https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/pasted-image-0-2-768x358.png 768w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><p id=\"caption-attachment-3603\" class=\"wp-caption-text\">Forces of Change statistics from <a href=\"https:\/\/www.hearts-science.com\/force\/the-unreachables\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unreachables<\/a>.<\/p><\/div>\n<h2><b>Extend your brand reach<\/b><\/h2>\n<p>In order to reach the Unreachables, brands need to start looking beyond traditional TV planning and measurement tools.<\/p>\n<p>Here are some things you can do to reach the Unreachables using our Marketer\u2019s Checklist:<\/p>\n<ol>\n<li>Understand consumer behaviour<br \/>\n<b>Related post: <\/b><a href=\"https:\/\/www.hearts-science.com\/connecting-with-consumers-in-screens-of-net-attention\/\" target=\"_blank\" rel=\"noopener noreferrer\">Connecting with consumers in screens of Net Attention<\/a><\/li>\n<li>Find the time and budget to learn how different media platforms perform for your brand<\/li>\n<li>Use your influence to speed up adoption of open and standardized Software Development Kits (SDKs) (<a href=\"https:\/\/www.hearts-science.com\/wp-content\/themes\/hearts\/downloads\/Forces_of_Change_Unreachables_Ebook-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">See page 12 of the full report<\/a> for more details)<\/li>\n<li>Leverage your own data for more insight into the Unreachables\u2019 journey<\/li>\n<li>Look at your content through the Unreachables\u2019 eyes<\/li>\n<\/ol>\n<blockquote><p><i>It\u2019s up to us to keep our finger on the pulse of what\u2019s going on and to understand the user path for how our customers find us.\u201d<br \/>\n\u2014Heidi Jessop Maund, Director of eCommerce, Natori<\/i><\/p><\/blockquote>\n<p>To learn more about how you can better reach the Unreachables, read the <a href=\"https:\/\/www.hearts-science.com\/force\/the-unreachables\/\" target=\"_blank\" rel=\"noopener noreferrer\">full Forces of Change report<\/a>. You can contact us too if you would like a hand implementing these steps! We specialize in consumer behavior and leveraging data to build relationships with individuals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who are the Unreachables? An Unreachable is someone who cannot be tracked by current TV measurement standards because they\u2019re accessing media from mobile or over the top devices. We along with our partners at Omnicom Media Group, decided to conduct a large-scale survey on the Millenials and GenX populations. We wanted to see how their [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":6836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-3566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-evolving-consumer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reaching The Unreachables &#8211; Hearts &amp; Science<\/title>\n<meta name=\"description\" content=\"Who are the Unreachables? An Unreachable is someone who cannot be tracked by current TV measurement standards because they\u2019re accessing media from mobile...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hearts-science.com\/reaching-the-unreachables\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reaching The Unreachables\" \/>\n<meta property=\"og:description\" content=\"Who are the Unreachables? An Unreachable is someone who cannot be tracked by current TV measurement standards because they\u2019re accessing media from mobile or over the top devices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hearts-science.com\/reaching-the-unreachables\/\" \/>\n<meta property=\"og:site_name\" content=\"Hearts &amp; Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-07T21:03:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-12T22:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-og-tag-facebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hearts &amp; Science Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Reaching The Unreachables\" \/>\n<meta name=\"twitter:description\" content=\"Who are the Unreachables? An Unreachable is someone who cannot be tracked by current TV measurement standards because they\u2019re accessing media from mobile or over the top devices.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-og-tag-twitter.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hearts &amp; Science Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/reaching-the-unreachables\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/reaching-the-unreachables\\\/\"},\"author\":{\"name\":\"Hearts &amp; Science Team\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#\\\/schema\\\/person\\\/2bfeb5d458fe624170f85441b204aa2e\"},\"headline\":\"Reaching The Unreachables\",\"datePublished\":\"2018-11-07T21:03:05+00:00\",\"dateModified\":\"2019-03-12T22:36:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/reaching-the-unreachables\\\/\"},\"wordCount\":607,\"image\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/reaching-the-unreachables\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hearts-science.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/app-addiction.jpg\",\"articleSection\":[\"The Evolving Consumer\"],\"inLanguage\":\"en-FI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/reaching-the-unreachables\\\/\",\"url\":\"https:\\\/\\\/hearts-science.com\\\/reaching-the-unreachables\\\/\",\"name\":\"Reaching The Unreachables &#8211; Hearts &amp; Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/reaching-the-unreachables\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/reaching-the-unreachables\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hearts-science.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/app-addiction.jpg\",\"datePublished\":\"2018-11-07T21:03:05+00:00\",\"dateModified\":\"2019-03-12T22:36:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#\\\/schema\\\/person\\\/2bfeb5d458fe624170f85441b204aa2e\"},\"description\":\"Who are the Unreachables? An Unreachable is someone who cannot be tracked by current TV measurement standards because they\u2019re accessing media from mobile...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/reaching-the-unreachables\\\/#breadcrumb\"},\"inLanguage\":\"en-FI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hearts-science.com\\\/reaching-the-unreachables\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-FI\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/reaching-the-unreachables\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hearts-science.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/app-addiction.jpg\",\"contentUrl\":\"https:\\\/\\\/hearts-science.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/app-addiction.jpg\",\"width\":1920,\"height\":1230},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/reaching-the-unreachables\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hearts-science.com\\\/en-fi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reaching The Unreachables\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#website\",\"url\":\"https:\\\/\\\/hearts-science.com\\\/\",\"name\":\"Hearts &amp; Science\",\"description\":\"Global Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hearts-science.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-FI\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#\\\/schema\\\/person\\\/2bfeb5d458fe624170f85441b204aa2e\",\"name\":\"Hearts &amp; Science Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-FI\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4e080f78043da3e7224dcc81cb0c296caeb322b93e39ce5b42d490d4151975b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4e080f78043da3e7224dcc81cb0c296caeb322b93e39ce5b42d490d4151975b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d4e080f78043da3e7224dcc81cb0c296caeb322b93e39ce5b42d490d4151975b?s=96&d=mm&r=g\",\"caption\":\"Hearts &amp; Science Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reaching The Unreachables &#8211; Hearts &amp; Science","description":"Who are the Unreachables? An Unreachable is someone who cannot be tracked by current TV measurement standards because they\u2019re accessing media from mobile...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hearts-science.com\/reaching-the-unreachables\/","og_locale":"en_US","og_type":"article","og_title":"Reaching The Unreachables","og_description":"Who are the Unreachables? An Unreachable is someone who cannot be tracked by current TV measurement standards because they\u2019re accessing media from mobile or over the top devices.","og_url":"https:\/\/hearts-science.com\/reaching-the-unreachables\/","og_site_name":"Hearts &amp; Science","article_published_time":"2018-11-07T21:03:05+00:00","article_modified_time":"2019-03-12T22:36:26+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-og-tag-facebook.png","type":"image\/png"}],"author":"Hearts &amp; Science Team","twitter_card":"summary_large_image","twitter_title":"Reaching The Unreachables","twitter_description":"Who are the Unreachables? An Unreachable is someone who cannot be tracked by current TV measurement standards because they\u2019re accessing media from mobile or over the top devices.","twitter_image":"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-og-tag-twitter.png","twitter_misc":{"Written by":"Hearts &amp; Science Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hearts-science.com\/reaching-the-unreachables\/#article","isPartOf":{"@id":"https:\/\/hearts-science.com\/reaching-the-unreachables\/"},"author":{"name":"Hearts &amp; Science Team","@id":"https:\/\/hearts-science.com\/#\/schema\/person\/2bfeb5d458fe624170f85441b204aa2e"},"headline":"Reaching The Unreachables","datePublished":"2018-11-07T21:03:05+00:00","dateModified":"2019-03-12T22:36:26+00:00","mainEntityOfPage":{"@id":"https:\/\/hearts-science.com\/reaching-the-unreachables\/"},"wordCount":607,"image":{"@id":"https:\/\/hearts-science.com\/reaching-the-unreachables\/#primaryimage"},"thumbnailUrl":"https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/app-addiction.jpg","articleSection":["The Evolving Consumer"],"inLanguage":"en-FI"},{"@type":"WebPage","@id":"https:\/\/hearts-science.com\/reaching-the-unreachables\/","url":"https:\/\/hearts-science.com\/reaching-the-unreachables\/","name":"Reaching The Unreachables &#8211; Hearts &amp; Science","isPartOf":{"@id":"https:\/\/hearts-science.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hearts-science.com\/reaching-the-unreachables\/#primaryimage"},"image":{"@id":"https:\/\/hearts-science.com\/reaching-the-unreachables\/#primaryimage"},"thumbnailUrl":"https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/app-addiction.jpg","datePublished":"2018-11-07T21:03:05+00:00","dateModified":"2019-03-12T22:36:26+00:00","author":{"@id":"https:\/\/hearts-science.com\/#\/schema\/person\/2bfeb5d458fe624170f85441b204aa2e"},"description":"Who are the Unreachables? An Unreachable is someone who cannot be tracked by current TV measurement standards because they\u2019re accessing media from mobile...","breadcrumb":{"@id":"https:\/\/hearts-science.com\/reaching-the-unreachables\/#breadcrumb"},"inLanguage":"en-FI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hearts-science.com\/reaching-the-unreachables\/"]}]},{"@type":"ImageObject","inLanguage":"en-FI","@id":"https:\/\/hearts-science.com\/reaching-the-unreachables\/#primaryimage","url":"https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/app-addiction.jpg","contentUrl":"https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/app-addiction.jpg","width":1920,"height":1230},{"@type":"BreadcrumbList","@id":"https:\/\/hearts-science.com\/reaching-the-unreachables\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hearts-science.com\/en-fi\/"},{"@type":"ListItem","position":2,"name":"Reaching The Unreachables"}]},{"@type":"WebSite","@id":"https:\/\/hearts-science.com\/#website","url":"https:\/\/hearts-science.com\/","name":"Hearts &amp; Science","description":"Global Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hearts-science.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-FI"},{"@type":"Person","@id":"https:\/\/hearts-science.com\/#\/schema\/person\/2bfeb5d458fe624170f85441b204aa2e","name":"Hearts &amp; Science Team","image":{"@type":"ImageObject","inLanguage":"en-FI","@id":"https:\/\/secure.gravatar.com\/avatar\/d4e080f78043da3e7224dcc81cb0c296caeb322b93e39ce5b42d490d4151975b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d4e080f78043da3e7224dcc81cb0c296caeb322b93e39ce5b42d490d4151975b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4e080f78043da3e7224dcc81cb0c296caeb322b93e39ce5b42d490d4151975b?s=96&d=mm&r=g","caption":"Hearts &amp; Science Team"}}]}},"jetpack_featured_media_url":"https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/app-addiction.jpg","jetpack_sharing_enabled":true,"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/hearts-science.com\/en-fi\/wp-json\/wp\/v2\/posts\/3566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hearts-science.com\/en-fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hearts-science.com\/en-fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hearts-science.com\/en-fi\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/hearts-science.com\/en-fi\/wp-json\/wp\/v2\/comments?post=3566"}],"version-history":[{"count":0,"href":"https:\/\/hearts-science.com\/en-fi\/wp-json\/wp\/v2\/posts\/3566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hearts-science.com\/en-fi\/wp-json\/wp\/v2\/media\/6836"}],"wp:attachment":[{"href":"https:\/\/hearts-science.com\/en-fi\/wp-json\/wp\/v2\/media?parent=3566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hearts-science.com\/en-fi\/wp-json\/wp\/v2\/categories?post=3566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hearts-science.com\/en-fi\/wp-json\/wp\/v2\/tags?post=3566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}