The new year always brings with it the inclination to not just future-gaze, but to consider how to future-proof. 

One media agency that has always billed itself as a future-forward organisation is Omnicom’s Hearts & Science and CEO Garrett O’Reilly joined Jack Benjamin to discuss the agency’s growth strategy. 

O’Reilly discussed the challenges in scaling the business while remaining future-forward and what big client wins like Jaguar (brand film pictured) and Allwyn have meant for the agency. He also shared his initial reactions to the Omnicom-Interpublic merger and the recently announced rollbacks in DEI and WFH policies across media. 

Click here to read the full article on The Media Leader.