{"id":34423,"date":"2021-07-23T06:46:58","date_gmt":"2021-07-23T10:46:58","guid":{"rendered":"https:\/\/hearts-sciencecom.local\/?p=34423"},"modified":"2021-12-22T15:09:42","modified_gmt":"2021-12-22T20:09:42","slug":"forces-of-change-conscious-consumerism","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/en-gb\/forces-of-change-conscious-consumerism\/","title":{"rendered":"Forces of Change: Conscious Consumerism"},"content":{"rendered":"<h2>Hearts &amp; Science conducted an in depth survey of 2,000 UK adults to gain a greater insight into the drivers and barriers of purchasing sustainable, eco-friendly products and the most influential factors that impact consumers when making eco-conscious purchases.<\/h2>\n<p>We also analysed purchase behaviours across a range of product categories, from food &amp; drink and home electronics to furniture and fashion.<\/p>\n<p>Did you know that 21% of consumers in the UK have stopped buying from brands due to their lack of those same eco-credentials<sup>1<\/sup>?<\/p>\n<p>Through our observations and insight from the survey findings, we have identified seven \u2018eco-nudges\u2019 that brands can employ to take their messaging beyond conscious consumerism and into \u2018subconscious consumerism\u2019, where non-sustainability benefits are promoted &#8211; without necessarily promoting sustainability.<\/p>\n<blockquote><p>&#8220;52% of consumers take a brand\u2019s eco-credentials into consideration when choosing products.&#8221;<br \/>\n&#8211; Forces of Change: Conscious Consumerism Research<\/p><\/blockquote>\n<p>To review the research findings and the seven Hearts&#8217; eco-nudges <a href=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2021\/07\/ForcesOfChange_Vol_5_Conscious_Consumerism.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">download the report.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hearts &amp; Science conducted an in depth survey of 2,000 UK adults to gain a greater insight into the drivers and barriers of purchasing sustainable, eco-friendly products and the most influential factors that impact consumers when making eco-conscious purchases. We also analysed purchase behaviours across a range of product categories, from food &amp; drink and [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":34442,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-34423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forces of Change: Conscious Consumerism &#8211; Hearts &amp; Science<\/title>\n<meta name=\"description\" content=\"Hearts &amp; Science conducted an in depth survey of 2,000 UK adults to gain a greater insight into the drivers and barriers of purchasing sustainable, eco-friendly products and the most influential factors that impact consumers when making eco-conscious purchases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hearts-science.com\/en-gb\/forces-of-change-conscious-consumerism\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forces of Change: Conscious Consumerism &#8211; 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