{"id":64960,"date":"2022-01-20T00:00:00","date_gmt":"2022-01-20T05:00:00","guid":{"rendered":"https:\/\/hearts-sciencecom.local\/sci-fi-is-influencing-the-tech-barons-and-brand-strategists-should-pay-attention\/"},"modified":"2023-11-16T11:14:33","modified_gmt":"2023-11-16T16:14:33","slug":"sci-fi-is-influencing-the-tech-barons-and-brand-strategists-should-pay-attention","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/en-gb\/sci-fi-is-influencing-the-tech-barons-and-brand-strategists-should-pay-attention\/","title":{"rendered":"Sci-fi is influencing the tech barons, and brand strategists should pay attention"},"content":{"rendered":"<p><span data-contrast=\"auto\">Today\u2019s brands are built to work closely with the tech giants. Indeed, Alphabet, Meta and Amazon now account for half of all their digital adspend outside of China. It\u2019s also useful to note that the people who own these vast and powerful operations all share something in common. Yes, they\u2019re all ludicrously rich \u2013 but they\u2019re also all obsessed with science fiction.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/mediatel.co.uk\/news\/2022\/01\/20\/sci-fi-is-influencing-the-tech-barons-and-brand-strategists-should-pay-attention\/\"><span data-contrast=\"none\">Click here to read the full article at The Media Leader.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech \u2013 and even learn how to duplicate visionary thinking.<\/p>\n","protected":false},"author":31,"featured_media":60939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[111,27],"tags":[],"class_list":["post-64960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-team-hearts-en-gb-2","category-industry-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sci-fi is influencing the tech barons, and brand strategists should pay attention &#8211; Hearts &amp; Science<\/title>\n<meta name=\"description\" content=\"Your privacy is important to us. 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