{"id":64972,"date":"2022-05-10T00:00:00","date_gmt":"2022-05-10T04:00:00","guid":{"rendered":"https:\/\/hearts-sciencecom.local\/how-brands-can-apply-behavioural-science-and-nudge-theory-to-drive-a-low-carbon-economy\/"},"modified":"2023-11-16T11:33:48","modified_gmt":"2023-11-16T16:33:48","slug":"how-brands-can-apply-behavioural-science-and-nudge-theory-to-drive-a-low-carbon-economy","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/en-gb\/how-brands-can-apply-behavioural-science-and-nudge-theory-to-drive-a-low-carbon-economy\/","title":{"rendered":"How brands can apply behavioural science and nudge theory to drive a low carbon economy"},"content":{"rendered":"<p style=\"font-weight: 400;\">Companies selling green goods should develop nuanced marketing strategies that tap in to the motivations of all consumers, not just those receptive to eco-marketing, argues Hearts &amp; Science CEO Garrett O&#8217;Reilly<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.businessgreen.com\/opinion\/4049379\/brands-apply-behavioural-science-nudge-theory-drive-low-carbon-economy\">Click here to read the full article at Business Green.<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is now ample evidence that more people than ever are making sustainable purchase choices.<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[111,27],"tags":[],"class_list":["post-64972","post","type-post","status-publish","format-standard","hentry","category-team-hearts-en-gb-2","category-industry-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How brands can apply behavioural science and nudge theory to drive a low carbon economy &#8211; Hearts &amp; Science<\/title>\n<meta name=\"description\" content=\"Your privacy is important to us. 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