{"id":64978,"date":"2022-06-21T00:00:00","date_gmt":"2022-06-21T04:00:00","guid":{"rendered":"https:\/\/hearts-sciencecom.local\/if-nostalgia-is-the-death-of-hope-brands-need-to-work-harder-to-look-to-the-future\/"},"modified":"2023-11-16T11:47:31","modified_gmt":"2023-11-16T16:47:31","slug":"if-nostalgia-is-the-death-of-hope-brands-need-to-work-harder-to-look-to-the-future","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/en-gb\/if-nostalgia-is-the-death-of-hope-brands-need-to-work-harder-to-look-to-the-future\/","title":{"rendered":"If nostalgia is the death of hope, brands need to work harder to look to the future"},"content":{"rendered":"<p style=\"font-weight: 400;\">Our streets have been drowning in bunting of late as we dream of the past, but retreating into our entertainment screens offers little respite from the nostalgia overload. Just look at the return of 1980s love letter\u00a0<em>Stranger Things<\/em>, or the release of\u00a0<em>Jurassic World Dominion<\/em>\u00a0with its original cast, or\u00a0<em>Top Gun: Maverick<\/em>. Even Kate Bush is back in the charts and still\u00a0<em>Running Up That Hill<\/em>.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/the-media-leader.com\/if-nostalgia-is-the-death-of-hope-brands-need-to-work-harder\/\">Click here to read the full article at The Media Leader.<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands need to find ways to marry past, present and future.<\/p>\n","protected":false},"author":31,"featured_media":60830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[111,27],"tags":[],"class_list":["post-64978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-team-hearts-en-gb-2","category-industry-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>If nostalgia is the death of hope, brands need to work harder to look to the future &#8211; Hearts &amp; Science<\/title>\n<meta name=\"description\" content=\"Your privacy is important to us. 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