{"id":64982,"date":"2022-11-17T00:00:00","date_gmt":"2022-11-17T05:00:00","guid":{"rendered":"https:\/\/hearts-sciencecom.local\/has-marketing-failed-or-has-it-still-never-really-been-tried\/"},"modified":"2023-11-16T11:44:35","modified_gmt":"2023-11-16T16:44:35","slug":"has-marketing-failed-or-has-it-still-never-really-been-tried","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/","title":{"rendered":"Has marketing failed? Or has it still never really been tried?"},"content":{"rendered":"<p style=\"font-weight: 400;\">Maybe one can tell the state of the art in any subject by analysing the themes of its conferences.<\/p>\n<p style=\"font-weight: 400;\">Not my words, but those of the godfather of planning, Stephen King, in his 1985 article Has marketing failed, or was it never really tried? Over the past few weeks, having attended the Festival of Marketing and following the output of the IPA\u2019s EffWorks, I was reminded of King\u2019s words and drawn to re-reading his article.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/the-media-leader.com\/has-marketing-failed-or-has-it-still-never-really-been-tried\/\">Click here to read the full article at The Media Leader.<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried.<\/p>\n","protected":false},"author":31,"featured_media":64772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[111,27],"tags":[],"class_list":["post-64982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-team-hearts-en-gb-2","category-industry-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Has marketing failed? Or has it still never really been tried? &#8211; Hearts &amp; Science<\/title>\n<meta name=\"description\" content=\"Your privacy is important to us. See how we\u2019re respectfully using data on our website to improve your experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Work \u2013 Hearts &amp; Science\" \/>\n<meta property=\"og:description\" content=\"See where we\u2019re pushing the boundaries with award-winning work for our clients that are making an impression on consumers and the industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/\" \/>\n<meta property=\"og:site_name\" content=\"Hearts &amp; Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-17T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-16T16:44:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-og-tag-facebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hearts &amp; Science UK\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Work \u2013 Hearts &amp; Science\" \/>\n<meta name=\"twitter:description\" content=\"See where we\u2019re pushing the boundaries with award-winning work for our clients that are making an impression on consumers and the industry.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-og-tag-twitter.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hearts &amp; Science UK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/has-marketing-failed-or-has-it-still-never-really-been-tried\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/has-marketing-failed-or-has-it-still-never-really-been-tried\\\/\"},\"author\":{\"name\":\"Hearts &amp; Science UK\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#\\\/schema\\\/person\\\/655920519190e0220799730f8fb2e998\"},\"headline\":\"Has marketing failed? Or has it still never really been tried?\",\"datePublished\":\"2022-11-17T05:00:00+00:00\",\"dateModified\":\"2023-11-16T16:44:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/has-marketing-failed-or-has-it-still-never-really-been-tried\\\/\"},\"wordCount\":103,\"image\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/has-marketing-failed-or-has-it-still-never-really-been-tried\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hearts-science.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/marketing-AdobeStock_210408928-750x502-1.jpg\",\"articleSection\":[\"#TeamHearts\",\"Industry Insights\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/has-marketing-failed-or-has-it-still-never-really-been-tried\\\/\",\"url\":\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/has-marketing-failed-or-has-it-still-never-really-been-tried\\\/\",\"name\":\"Has marketing failed? Or has it still never really been tried? &#8211; Hearts &amp; Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/has-marketing-failed-or-has-it-still-never-really-been-tried\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/has-marketing-failed-or-has-it-still-never-really-been-tried\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hearts-science.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/marketing-AdobeStock_210408928-750x502-1.jpg\",\"datePublished\":\"2022-11-17T05:00:00+00:00\",\"dateModified\":\"2023-11-16T16:44:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#\\\/schema\\\/person\\\/655920519190e0220799730f8fb2e998\"},\"description\":\"Your privacy is important to us. See how we\u2019re respectfully using data on our website to improve your experience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/has-marketing-failed-or-has-it-still-never-really-been-tried\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/has-marketing-failed-or-has-it-still-never-really-been-tried\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/has-marketing-failed-or-has-it-still-never-really-been-tried\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hearts-science.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/marketing-AdobeStock_210408928-750x502-1.jpg\",\"contentUrl\":\"https:\\\/\\\/hearts-science.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/marketing-AdobeStock_210408928-750x502-1.jpg\",\"width\":750,\"height\":502},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/has-marketing-failed-or-has-it-still-never-really-been-tried\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hearts-science.com\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Has marketing failed? Or has it still never really been tried?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#website\",\"url\":\"https:\\\/\\\/hearts-science.com\\\/\",\"name\":\"Hearts &amp; Science\",\"description\":\"Global Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hearts-science.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hearts-science.com\\\/#\\\/schema\\\/person\\\/655920519190e0220799730f8fb2e998\",\"name\":\"Hearts &amp; Science UK\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/77bd24ba8f583bd051330951188a3c624ca9d9fc455c32d0c7509acff1d73994?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/77bd24ba8f583bd051330951188a3c624ca9d9fc455c32d0c7509acff1d73994?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/77bd24ba8f583bd051330951188a3c624ca9d9fc455c32d0c7509acff1d73994?s=96&d=mm&r=g\",\"caption\":\"Hearts &amp; Science UK\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Has marketing failed? Or has it still never really been tried? &#8211; Hearts &amp; Science","description":"Your privacy is important to us. See how we\u2019re respectfully using data on our website to improve your experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/","og_locale":"en_GB","og_type":"article","og_title":"Work \u2013 Hearts & Science","og_description":"See where we\u2019re pushing the boundaries with award-winning work for our clients that are making an impression on consumers and the industry.","og_url":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/","og_site_name":"Hearts &amp; Science","article_published_time":"2022-11-17T05:00:00+00:00","article_modified_time":"2023-11-16T16:44:35+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-og-tag-facebook.png","type":"image\/png"}],"author":"Hearts &amp; Science UK","twitter_card":"summary_large_image","twitter_title":"Work \u2013 Hearts & Science","twitter_description":"See where we\u2019re pushing the boundaries with award-winning work for our clients that are making an impression on consumers and the industry.","twitter_image":"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/02\/hs-og-tag-twitter.png","twitter_misc":{"Written by":"Hearts &amp; Science UK","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/#article","isPartOf":{"@id":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/"},"author":{"name":"Hearts &amp; Science UK","@id":"https:\/\/hearts-science.com\/#\/schema\/person\/655920519190e0220799730f8fb2e998"},"headline":"Has marketing failed? Or has it still never really been tried?","datePublished":"2022-11-17T05:00:00+00:00","dateModified":"2023-11-16T16:44:35+00:00","mainEntityOfPage":{"@id":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/"},"wordCount":103,"image":{"@id":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/#primaryimage"},"thumbnailUrl":"https:\/\/hearts-science.com\/wp-content\/uploads\/2023\/11\/marketing-AdobeStock_210408928-750x502-1.jpg","articleSection":["#TeamHearts","Industry Insights"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/","url":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/","name":"Has marketing failed? Or has it still never really been tried? &#8211; Hearts &amp; Science","isPartOf":{"@id":"https:\/\/hearts-science.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/#primaryimage"},"image":{"@id":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/#primaryimage"},"thumbnailUrl":"https:\/\/hearts-science.com\/wp-content\/uploads\/2023\/11\/marketing-AdobeStock_210408928-750x502-1.jpg","datePublished":"2022-11-17T05:00:00+00:00","dateModified":"2023-11-16T16:44:35+00:00","author":{"@id":"https:\/\/hearts-science.com\/#\/schema\/person\/655920519190e0220799730f8fb2e998"},"description":"Your privacy is important to us. See how we\u2019re respectfully using data on our website to improve your experience.","breadcrumb":{"@id":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/#primaryimage","url":"https:\/\/hearts-science.com\/wp-content\/uploads\/2023\/11\/marketing-AdobeStock_210408928-750x502-1.jpg","contentUrl":"https:\/\/hearts-science.com\/wp-content\/uploads\/2023\/11\/marketing-AdobeStock_210408928-750x502-1.jpg","width":750,"height":502},{"@type":"BreadcrumbList","@id":"https:\/\/hearts-science.com\/en-gb\/has-marketing-failed-or-has-it-still-never-really-been-tried\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hearts-science.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Has marketing failed? Or has it still never really been tried?"}]},{"@type":"WebSite","@id":"https:\/\/hearts-science.com\/#website","url":"https:\/\/hearts-science.com\/","name":"Hearts &amp; Science","description":"Global Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hearts-science.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/hearts-science.com\/#\/schema\/person\/655920519190e0220799730f8fb2e998","name":"Hearts &amp; Science UK","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/77bd24ba8f583bd051330951188a3c624ca9d9fc455c32d0c7509acff1d73994?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/77bd24ba8f583bd051330951188a3c624ca9d9fc455c32d0c7509acff1d73994?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/77bd24ba8f583bd051330951188a3c624ca9d9fc455c32d0c7509acff1d73994?s=96&d=mm&r=g","caption":"Hearts &amp; Science UK"}}]}},"jetpack_featured_media_url":"https:\/\/hearts-science.com\/wp-content\/uploads\/2023\/11\/marketing-AdobeStock_210408928-750x502-1.jpg","jetpack_sharing_enabled":true,"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/hearts-science.com\/en-gb\/wp-json\/wp\/v2\/posts\/64982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hearts-science.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hearts-science.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hearts-science.com\/en-gb\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/hearts-science.com\/en-gb\/wp-json\/wp\/v2\/comments?post=64982"}],"version-history":[{"count":0,"href":"https:\/\/hearts-science.com\/en-gb\/wp-json\/wp\/v2\/posts\/64982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hearts-science.com\/en-gb\/wp-json\/wp\/v2\/media\/64772"}],"wp:attachment":[{"href":"https:\/\/hearts-science.com\/en-gb\/wp-json\/wp\/v2\/media?parent=64982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hearts-science.com\/en-gb\/wp-json\/wp\/v2\/categories?post=64982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hearts-science.com\/en-gb\/wp-json\/wp\/v2\/tags?post=64982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}