{"id":64988,"date":"2023-06-01T00:00:00","date_gmt":"2023-06-01T04:00:00","guid":{"rendered":"https:\/\/hearts-sciencecom.local\/back-to-the-drawing-board-secrets-of-a-successful-relaunch\/"},"modified":"2023-11-16T11:41:10","modified_gmt":"2023-11-16T16:41:10","slug":"back-to-the-drawing-board-secrets-of-a-successful-relaunch","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/en-gb\/back-to-the-drawing-board-secrets-of-a-successful-relaunch\/","title":{"rendered":"Back to the drawing board? Secrets of a successful relaunch"},"content":{"rendered":"<p style=\"font-weight: 400;\">The history of adland is crammed with brand relaunches. Recently we\u2019ve had Facebook\u2019s switch to Meta, while perhaps the century\u2019s most impressive reinvention belongs to Lego, which turned enormous debts and a tired brand into phenomenal profits and the <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2017\/jun\/04\/how-lego-clicked-the-super-brand-that-reinvented-itself\">establishment of a global superbrand<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/the-media-leader.com\/back-to-the-drawing-board-secrets-of-a-successful-relaunch\/\">Click here to read the full article<\/a><\/span><span style=\"font-weight: 400;\"> at The Media Leader. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Relaunches still come with a degree of risk and not all work out as planned<\/p>\n","protected":false},"author":31,"featured_media":64564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[111,27],"tags":[],"class_list":["post-64988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-team-hearts-en-gb-2","category-industry-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Back to the drawing board? 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