{"id":73974,"date":"2024-01-11T13:37:52","date_gmt":"2024-01-11T18:37:52","guid":{"rendered":"https:\/\/hearts-sciencecom.local\/?p=73974"},"modified":"2025-02-12T08:07:24","modified_gmt":"2025-02-12T13:07:24","slug":"how-to-disrupt","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/en-gb\/how-to-disrupt\/","title":{"rendered":"How to disrupt"},"content":{"rendered":"<p><span data-contrast=\"auto\">Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The word \u201cdisruption\u201d has echoed persistently throughout the business world ever since the 1990s, when its long-held negative connotations were flipped to become positive. In 1992, Jean Marie Dru coined the term \u201c<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Creative_disruption\"><span data-contrast=\"auto\">creative disruption<\/span><\/a><span data-contrast=\"auto\">\u201d, setting out the blueprint for TBWA that still holds true today.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By Simon Carr<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/uk.themedialeader.com\/how-to-disrupt\/\"><span data-contrast=\"none\">Click here<\/span><\/a><span data-contrast=\"auto\"> to read the full article on the Media Leader<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.\u00a0 The word \u201cdisruption\u201d has echoed persistently throughout the business world ever since the 1990s, when its long-held negative connotations were flipped to become positive. In 1992, Jean Marie Dru coined the [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":73975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[27],"tags":[],"class_list":["post-73974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to disrupt &#8211; Hearts &amp; Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hearts-science.com\/en-gb\/how-to-disrupt\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to disrupt &#8211; Hearts &amp; Science\" \/>\n<meta property=\"og:description\" content=\"Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.\u00a0 The word \u201cdisruption\u201d has echoed persistently throughout the business world ever since the 1990s, when its long-held negative connotations were flipped to become positive. 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