{"id":22315,"date":"2019-07-29T14:10:00","date_gmt":"2019-07-29T18:10:00","guid":{"rendered":"https:\/\/hearts-sciencecom.local\/?p=22315"},"modified":"2019-07-29T14:11:54","modified_gmt":"2019-07-29T18:11:54","slug":"the-hearts-mexico-team-thrives-under-the-guidance-of-ana-larios","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/en-it\/the-hearts-mexico-team-thrives-under-the-guidance-of-ana-larios\/","title":{"rendered":"The Hearts Mexico team thrives under the guidance of Ana Larios"},"content":{"rendered":"

Open for business in Mexico City<\/b><\/h1>\n

Ana Larios leads the Hearts & Science team from the heart of its busy business district in the southwest of Mexico City near the edge of the \u00c1lvaro Obreg\u00f3n neighborhood.\u00a0<\/span><\/p>\n

The team is only a 20-minute walk to the largest shopping mall in South America, El Centro Santa Fe. And for those rainy summer months where no one wants to go far, the surrounding streets are lined with countless cafes and restaurants closer to the office. (Yum!)<\/span><\/p>\n

A new age for media<\/b><\/h2>\n

After serving as Digital Director at Omnicom Media Group Mexico for nearly four years, Ana opened the Hearts office as Managing Director in 2017.<\/span><\/p>\n

When she was offered the position at Hearts & Science, accepting the offer was a natural next step for her. The Hearts philosophy of applying data to the entire media package was refreshing.\u00a0<\/span><\/p>\n

Ana shares, \u201cI\u2019ve always thought digital is really cool, but it\u2019s only part of a real mix of media.\u201d<\/span><\/p><\/blockquote>\n

It really hit home for her when she saw the Hearts & Science manifesto sharing their approach to media.\u00a0<\/span><\/p>\n

Making time for pit stops<\/b><\/h2>\n

No, not for your car fuel and tires. We mean checking in on your marketing campaigns. Just like in a NASCAR race, if you stop and strategically optimize your vehicle, it can make or break your success.\u00a0<\/span><\/p>\n

Ana ensures clients receive the best strategy possible by incorporating three pit stops into each campaign. At every stop, they pause to ask an important question to optimize their strategy.<\/span><\/p>\n

    \n
  1. Did we get the assets?\u00a0<\/span><\/li>\n
  2. Are the audiences responding?<\/span><\/li>\n
  3. Did we reach our KPIs?<\/span><\/li>\n
  4. If not, what adjustments need to be made to reach them?<\/span><\/li>\n<\/ol>\n

    The Mexico team and clients alike love these pit stops. They allow time and space to incorporate A\/B testing for better campaign results. Most importantly, they build trust with the client. They show that Hearts & Science is dedicated to iterating on campaigns for maximum impact.\u00a0<\/span><\/p>\n

    Mexico through the eyes of what we hold dear<\/strong><\/h1>\n

    The objects in our lives hold meaning. There are stories behind them that bring back powerful memories, and the things in our offices are no different.\u00a0<\/span><\/p>\n

    In this regional spotlight series, we wanted to create a visual narrative of every office, so we asked each team to select five objects that have personal meaning in their space. Each of these objects tells a bigger story about the leadership style of the regional CEO, what they value, the culture of their office and of the global brand, too.\u00a0<\/span><\/p>\n

    \"\"<\/p>\n

    Ready, set, balance!<\/b><\/h2>\n

    Work-life balance is always something Ana strives to achieve, and running is one way she likes to let off some steam. Three times each week she hits the pavement for at least 5 km.\u00a0<\/span><\/p>\n

    Her running shoes are an old friend. Though there\u2019s a small hole at the front and they\u2019re falling apart, she claims, \u201cWhen you find some running shoes you really fit in, you don\u2019t want to change them.\u201d (I know you runners out there will understand!) So even when her boyfriend begs her to replace them with something new, Ana can\u2019t bear to part with them.\u00a0<\/span><\/p>\n

    \u201cTo be a woman, a mother, it\u2019s hard sometimes. I have to work, and exercise, to have time for myself, my friends and my daughter. I don\u2019t always achieve it but I look every day to have balance in my life. We can do anything if we spend the right amount of time on things.\u201d<\/span><\/p><\/blockquote>\n

    Her shoes remind her of all the work she has put into finding balance in her life. She hopes that her example will serve as an inspiration for her team to do the same.\u00a0<\/span><\/p>\n

    \"\"<\/p>\n

    Crack open a good book<\/b><\/h2>\n

    \"\"Another way Ana likes to keep things in perspective is to read. She tries to read three books each month and often gravitates to novels, most recently science fiction.\u00a0<\/span><\/p>\n

    When she is stressed at work, or has a fight with her daughter, she loves to escape to her balcony with a glass of wine and start reading. The peace that comes from reading outdoors helps her re-center and return with a clear head, better able to solve problems at home and work.\u00a0<\/span><\/p>\n

    So if you\u2019re looking for a good book to relax with, Ana\u2019s absolute favorite is La Catedral Del Mar by Ildefonso Falcones. Here are a few more you could sit down with:<\/span><\/p>\n