Elvis. Marilyn. Madonna. Prince. Beyoncé. Adele. Some stars shine so brightly they only  need one name. It doesn’t happen very often and seems to be happening even less these days.

Today, success is less about universal icon status and more about relatability and connection. Fame used to be rare and centralised — controlled by a few media powerhouses that decided who made it big.

Now, thanks to social media, fame is everywhere. But it’s also fragmented, potentially fleeting and hyper-targeted.

By Simon Carr and Lysette Jones

Click here to read the full article on the Media Leader.