{"id":21634,"date":"2019-07-03T14:22:47","date_gmt":"2019-07-03T18:22:47","guid":{"rendered":"https:\/\/hearts-sciencecom.local\/?p=21634"},"modified":"2019-07-17T12:35:30","modified_gmt":"2019-07-17T16:35:30","slug":"andre-rahn-builds-an-agency-for-the-future-in-germany","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/es-mx\/andre-rahn-builds-an-agency-for-the-future-in-germany\/","title":{"rendered":"Andr\u00e9 Rahn builds an agency for the future in Germany"},"content":{"rendered":"<h1><b>Meet the Heart of advertising in Dusseldorf<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">The Germany Hearts &amp; Science office is located in the heart of Dusseldorf, an advertising hub for the region. With prime lunch-break locations within easy walking distance, Hearts can enjoy a stroll to the Rhine embankment promenade or stop along the <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/K%C3%B6nigsallee\"><span style=\"font-weight: 400;\">K\u00f6nigsallee<\/span><\/a><span style=\"font-weight: 400;\">, a boulevard known for the country\u2019s busiest upscale fashion shopping.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their tightly knit team of 15\u201320 employees is led by Andr\u00e9 Rahn. Since the Germany office opened back in 2017, they\u2019ve worked hard to manage their first big client and the ones that followed.<\/span><\/p>\n<h2><b>New business takes flight under Andr\u00e9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Andr\u00e9 Rahn began his career in the airline industry, developing one of the first e-commerce systems to purchase flight tickets at Air Berlin. In the years to follow, he moved from e-commerce to marketing to mastering CRM and eventually into media solutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in media, he was frustrated with the lack of synchronization between CRM and digital or TV campaigns. When venting this roadblock to another media agency, they cheekily suggested he join Omnicom Group if he didn\u2019t have the infrastructure to let him do what he wanted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nine months later, Andr\u00e9 opened up the Germany office for Hearts &amp; Science.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"> He shares, \u201cAs soon as I read the Hearts tenets I knew this was something I wanted to be a part of.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Today, the German office continues to grow, with clients across the board in technology, insurance and real estate. He\u2019s even come full circle, currently pitching two new airlines<\/span><\/p>\n<h2><b>Nurturing the parts of the whole<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As a busy CEO, Andr\u00e9 makes time for employees across every level of the organization. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21818 alignleft\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2019\/07\/2019-07-03_1231.png\" alt=\"\" width=\"2102\" height=\"1508\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/2019-07-03_1231.png 2102w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/2019-07-03_1231-300x215.png 300w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/2019-07-03_1231-768x551.png 768w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/2019-07-03_1231-1024x735.png 1024w\" sizes=\"auto, (max-width: 2102px) 100vw, 2102px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Amidst the birthday parties, active WhatsApp groups and teamwork-building events, he understands that career development comes from carefully tailored opportunities, too.<\/span><\/p>\n<p>One junior employee named Leo actually won Omnicom Group\u2019s coveted, \u201cMedia Youngsters Award\u201d in his first year under the leadership of Andr\u00e9. Leo had his choice of agencies after graduating but was drawn to Hearts &amp; Science because it had the same engaging work but in a more agile, loud and data-driven way.<\/p>\n<p><span style=\"font-weight: 400;\">Andr\u00e9 noticed Leo\u2019s potential right away and gave him the chance to handle some business on his own. Thriving under the added responsibility, Leo pitched, won and supported a contract in the UK. He recently accepted an opportunity to work with Omnicom Group in China for the next six months, so Andr\u00e9 is looking to recruit more \u201cLeos\u201d to fill the gap!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think you have what it takes? <\/span><span style=\"font-weight: 400;\">See our job openings<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h1><strong>Germany through the eyes of what we hold dear<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">The objects in our lives hold meaning. There are stories behind them that bring back powerful memories, and the things in our offices are no different.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this regional spotlight series, we wanted to create a visual narrative of every office, so we asked each team to select five objects that have personal meaning in their space. Each of these objects tells a bigger story about the leadership style of the regional CEO, what they value, the culture of their office and of the global brand, too.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21639\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2019\/07\/5-images.jpg\" alt=\"\" width=\"900\" height=\"276\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/5-images.jpg 900w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/5-images-300x92.jpg 300w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/5-images-768x236.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2><b>A big move for the future<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When Andr\u00e9 first told his wife about this new Hearts &amp; Science job opportunity in Dusseldorf, she was supportive of the promotion but not overly excited about the move.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Flight tickets were easy to come by when Andre worked at Air Berlin, so when they moved to Dusseldorf, they agreed they\u2019d continue to see the world in a new way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After settling in, they had a photo taken lying on the ground holding hands and looking up at the sky with their son. This photo reminds Andr\u00e9 that a shared commitment to the future is important at home and at work.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21791 alignnone\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2019\/07\/family-1.jpg\" alt=\"\" width=\"621\" height=\"474\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/family-1.jpg 621w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/family-1-300x229.jpg 300w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><\/p>\n<h2><b>A rallying cry for success<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Life in the Germany office revolves around the famed Kanban board. To the team, it\u2019s more than a way of organizing things, though. Andr\u00e9 says, \u201cIt represents our work philosophy. It\u2019s a new way of doing things.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every Monday, the team gathers around the board and designs a sprint for that week with specific deliverables. With buy-in from each team member, the board becomes a rallying cry. Each morning, they reference it during standup to determine what they should be working on that day.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;People will notice if things are stuck and they\u2019ll ask how they can help. It\u2019s a happy moment for the team when we move things into \u2018done\u2019 together.&#8221;<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21724 alignnone\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2019\/07\/kanban-board.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/kanban-board.jpg 900w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/kanban-board-300x200.jpg 300w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/kanban-board-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2><b>A welcome addition<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When Leo went on vacation last year, he brought back a meaningful memento from an antique market for the team. A battery-powered ampersand sign. (An unusual find!)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has since become the unofficial office mascot in the Germany office, constantly appearing in team photos and hanging on a wall next to the Kanban board.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It reminds everyone that each team member has something to contribute to the global Hearts &amp; Science brand from their office in Germany\u2014even in unexpected ways!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21656 alignnone\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2019\/07\/ampersand.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/ampersand.jpg 900w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/ampersand-300x200.jpg 300w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/ampersand-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2><b>Loud and proud to be Hearts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Apparently noise complaints aren\u2019t limited to your late-night neighbors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Germany office may have a <\/span><i><span style=\"font-weight: 400;\">slight<\/span><\/i><span style=\"font-weight: 400;\"> reputation for being a little louder than its neighbors in the Omnicom Group building. And so what if that\u2019s because they play soccer during morning standup sometimes? Yes. Soccer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, Andr\u00e9 keeps two soccer balls next to the Kanban board for this very purpose. Often, they stand around the board in the morning and try to keep the ball up in the air between as many people as possible without letting it hit the ground.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inevitably, a ball gets hit a little too enthusiastically into a neighboring wall and makes a deep <\/span><i><span style=\"font-weight: 400;\">thump<\/span><\/i><span style=\"font-weight: 400;\"> on the other side. (Whoops!)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This practice serves as a reminder to Andr\u00e9 and the team that they work differently than the other agencies\u2014with an extra dash of volume, agility and a splash of crazy!\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21741 alignnone\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2019\/07\/playing-soccer.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/playing-soccer.jpg 900w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/playing-soccer-300x200.jpg 300w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/playing-soccer-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2><b>Picking up the torch<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When Andr\u00e9 pitched his first b<\/span><span style=\"font-weight: 400;\">ig client for Hearts &amp; Science, it was for a company highly interested in a quality process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a visual connection to his proposed strategy, he commissioned a branded baton to weave into a relay racing analogy, \u201cYou can run as fast as you can, but if you can\u2019t hand over the baton to the next runner then it doesn\u2019t work.\u201d<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;This baton showed how seamlessly we work. Strategy people were matched with activation, then optimization and reporting. It was a complex process that warranted waterfall.&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Andr\u00e9 keeps the baton as a reminder of how far their team has come since their first pitch.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21673\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2019\/07\/baton.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/baton.jpg 900w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/baton-300x200.jpg 300w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/baton-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2><b>A welcome change<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-21760 alignleft\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2019\/07\/business-card.jpg\" alt=\"\" width=\"734\" height=\"489\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/business-card.jpg 900w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/business-card-300x200.jpg 300w, https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/business-card-768x512.jpg 768w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Andr\u00e9 has always felt like \u201cthe coolest kids on the block\u201d with his Hearts &amp; Science team, doing things a little differently.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Even when he first received his new business card, it was the envy of all the other agencies in his building. They wanted a similar design with embossing. Eventually they did get them\u2014a year and a half later.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u201cWe are building an agency for the future. Whether that\u2019s in programmatic or sophisticated business cards, we make an effort to make change <\/span><i><span style=\"font-weight: 400;\">first<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Want to make a change with Hearts &amp; Science? <\/span><a href=\"https:\/\/careers.omg-mena.com\/app\/applicants\/login.php\"><span style=\"font-weight: 400;\">Check out our job postings<\/span><\/a><span style=\"font-weight: 400;\"> and reimagine the future of media with us.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet the Heart of advertising in Dusseldorf The Germany Hearts &amp; Science office is located in the heart of Dusseldorf, an advertising hub for the region. With prime lunch-break locations within easy walking distance, Hearts can enjoy a stroll to the Rhine embankment promenade or stop along the K\u00f6nigsallee, a boulevard known for the country\u2019s [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":22198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-21634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-team-hearts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andr\u00e9 Rahn builds an agency for the future in Germany &#8211; Hearts &amp; Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hearts-science.com\/fr-ca\/andre-rahn-builds-an-agency-for-the-future-in-germany\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andr\u00e9 Rahn builds an agency for the future in Germany &#8211; Hearts &amp; Science\" \/>\n<meta property=\"og:description\" content=\"Meet the Heart of advertising in Dusseldorf The Germany Hearts &amp; Science office is located in the heart of Dusseldorf, an advertising hub for the region. With prime lunch-break locations within easy walking distance, Hearts can enjoy a stroll to the Rhine embankment promenade or stop along the K\u00f6nigsallee, a boulevard known for the country\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hearts-science.com\/fr-ca\/andre-rahn-builds-an-agency-for-the-future-in-germany\/\" \/>\n<meta property=\"og:site_name\" content=\"Hearts &amp; Science\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-03T18:22:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-17T16:35:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2019\/07\/Blog-Post-Hero-Dusseldorf-1440x670-V02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hearts &amp; Science Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hearts &amp; 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