{"id":22577,"date":"2019-08-06T15:26:30","date_gmt":"2019-08-06T19:26:30","guid":{"rendered":"https:\/\/hearts-sciencecom.local\/?p=22577"},"modified":"2019-08-06T18:40:29","modified_gmt":"2019-08-06T22:40:29","slug":"customers-are-taking-control-of-their-own-data-destiny","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/es\/customers-are-taking-control-of-their-own-data-destiny\/","title":{"rendered":"Customers are taking control of their own data destiny"},"content":{"rendered":"<h1><b>Leading brands support customers in directing their own data privacy<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Data mining has become a concern for everyone with an online presence. So how can advertisers get the data they rely on while maintaining trust among people?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hearts &amp; Science CEO, Erin Matts, joined Matt Rivitz (Founder of Sleeping Giant) and Conrad Fritzsch (Head of New Agency Model, Daimler) at the Cannes Lions International Festival of Creativity to weigh in on the steps being taken by tech companies, advertisers, governments and even individuals to regulate data privacy. Here\u2019s what they had to say:<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/352069691\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Bridging the regulation gap<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Where breaches and general misuse of data are creating a bad name for data mining, many are asking if customer data can be used for good.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an interview with Erin Matts at Cannes, she shared her optimism about making data mining non-controversial. \u201cIt can be possible. I think it will require a bit of oversight and some regulation. In the US, that has been the challenge. We\u2019re seeing a deglobalization of the internet &#8230; and the big question will be what the US actually does about data mining.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, Matt Rivitz believes that trust in data mining can become non-controversial, but that it starts with the ability for consumers to control their own data.<\/span><\/p>\n<blockquote><p><strong>\u201cCompanies that allow consumers to [control their own data] moving forward will succeed\u2026 we all want to know our data is being used in the right way.\u201d<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s spearheaded by government regulation or empowering brands, there is a shift that needs to be made in how data is handled.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some companies are starting to take matters into their own hands. They are giving consumers more of a choice in how their data is being used. Erin Matts says, \u201cGoogle is giving consumers a choice, and I believe that is the right way to progress. We need to give them the power; to give them the choice.\u201d<\/span><\/p>\n<h2><b>The future of data regulation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While data has outpaced regulation, some consumers are engaging in more self-regulation to protect themselves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If brands and governments aren\u2019t putting their best interests at heart, consumers are being more careful on how they engage with technology\u2014whether that\u2019s the time spent on their phones or an increased awareness of their own data destiny.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re at a major crossroads on data privacy today, and people need to hold brands and governments accountable. Matt Rivitz shares, \u201c[Platforms] got us into this mess. We can\u2019t rely on them to get us out.\u201d<\/span><\/p>\n<blockquote><p><strong>Erin Matts reminds us, \u201cThe internet has made us able to connect more than ever before. It\u2019s done so much good but there are some bad apples.<\/strong><\/p>\n<p><strong>At the end of the day it\u2019s about connecting human beings and that\u2019s a good thing, we just need to continue along that path and control for some of the bad things.\u00bb<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Individuals, brands and governments around the world will need to come together for us to see meaningful changes in how mainstream data privacy evolves.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading brands support customers in directing their own data privacy Data mining has become a concern for everyone with an online presence. So how can advertisers get the data they rely on while maintaining trust among people?\u00a0 Hearts &amp; Science CEO, Erin Matts, joined Matt Rivitz (Founder of Sleeping Giant) and Conrad Fritzsch (Head of [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":22600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-22577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-evolving-consumer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customers are taking control of their own data destiny &#8211; Hearts &amp; Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hearts-science.com\/en-nl\/customers-are-taking-control-of-their-own-data-destiny\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customers are taking control of their own data destiny &#8211; Hearts &amp; Science\" \/>\n<meta property=\"og:description\" content=\"Leading brands support customers in directing their own data privacy Data mining has become a concern for everyone with an online presence. 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