{"id":4471,"date":"2019-02-22T12:00:58","date_gmt":"2019-02-22T17:00:58","guid":{"rendered":"http:\/\/stage.hearts-science.com\/shapes-and-contrast-a-brand-identity-with-purpose\/"},"modified":"2019-03-27T14:10:31","modified_gmt":"2019-03-27T18:10:31","slug":"formes-et-contrastes-une-identite-de-marque-volontaire","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/fr-ca\/formes-et-contrastes-une-identite-de-marque-volontaire\/","title":{"rendered":"Formes et contrastes: une identit\u00e9 de marque volontaire"},"content":{"rendered":"<h1>Comment nous avons transform\u00e9 notre marque<\/h1>\n<p>Apr\u00e8s trois ann\u00e9es de succ\u00e8s et de croissance chez Hearts &amp; Science, nous avons jug\u00e9 important de revoir notre marque. C\u2019est comme emm\u00e9nager dans une nouvelle maison: on y vit quelque temps avant de l\u2019adapter \u00e0 ses go\u00fbts, en prenant du recul pour mieux r\u00e9fl\u00e9chir \u00e0 l\u2019am\u00e9nagement. Tout cela fait \u00e9galement partie du processus de cr\u00e9ation d\u2019une marque.<\/p>\n<p>Voici trois id\u00e9es qui ont men\u00e9 aux r\u00e9centes \u00e9volutions de la marque Hearts &amp; Science.<\/p>\n<h2><b>\u00catre le changement<\/b><\/h2>\n<p>En affinant nos valeurs d\u2019entreprise, nous avons d\u00e9cid\u00e9 de les exprimer \u00e0 l\u2019aide de d\u00e9clarations contenant les pronoms collectifs \u00ab\u00a0nous\u00a0\u00bb et \u00ab\u00a0on\u00a0\u00bb. Les valeurs \u00e9tablissent un lien entre nos besoins personnels et une vision globale de notre attitude dans le milieu de travail. L\u2019une de ces valeurs nous est apparue comme un \u00e9l\u00e9ment fondamental de notre nature. \u00ab\u00a0Nous sommes le changement.\u00a0\u00bb<\/p>\n<p>Les gens n\u2019arr\u00eatent pas de changer et d\u2019\u00e9voluer. Chez les consommateurs, cette fluidit\u00e9 signifie que nous devons demeurer \u00e0 leur \u00e9coute et savoir nous adapter afin de garder une longueur d\u2019avance. Nous planifions, nous \u00e9voluons, nous changeons et nous les accompagnons.<\/p>\n<p>Nous voulions que notre marque traduise ce mouvement constant, et que ce ne soit pas seulement par des mots, mais le c\u0153ur m\u00eame de notre travail. Nous avons int\u00e9gr\u00e9 cette notion de mouvement aux transitions sur le site Web.<\/p>\n<div id=\"attachment_8252\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8252\" class=\"wp-image-8249 size-full\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2018\/11\/blogpost_hp_v1.gif\" alt=\"\" width=\"1024\" height=\"583\" \/><p id=\"caption-attachment-8252\" class=\"wp-caption-text\">Le changement sur la page d\u2019accueil de Hearts &amp; Science<\/p><\/div>\n<h2><b>Dualit\u00e9<\/b><\/h2>\n<p>Uniques en leur genre, les consommateurs incarnent plus d\u2019une chose. Leur complexit\u00e9 n\u00e9cessite la personnalisation: la capacit\u00e9 de cr\u00e9er des relations authentiques, durables, significatives, respectueuses et uniques.<\/p>\n<p>Notre entreprise est ax\u00e9e sur les donn\u00e9es, mais celles-ci ne repr\u00e9sentent qu\u2019un ingr\u00e9dient dans la recette. Le nom m\u00eame de l\u2019agence, Hearts &amp; Science, montre bien la dualit\u00e9 de notre identit\u00e9 et notre fa\u00e7on de chercher des solutions uniques et innovantes pour les consommateurs. De plus, nous croyons au leadership local et mondial. Cette dualit\u00e9 prend l\u2019apparence de contrastes: le noir et blanc, le choc des mots et les micro-interactions.<\/p>\n<p>Sur diff\u00e9rentes pages du site Web, nous basculons entre le c\u0153ur et la science, donnant aux visiteurs l\u2019occasion d\u2019apercevoir les deux facettes de notre identit\u00e9.<\/p>\n<p>Les polices de caract\u00e8res contrastantes, la typographie frappante et les titres reli\u00e9s renforcent \u00e9galement ce sens de la dualit\u00e9. Les interactions subtiles entre les bios des employ\u00e9s et les coordonn\u00e9es des bureaux ajoutent une couche suppl\u00e9mentaire de signification.<\/p>\n<div id=\"attachment_8626\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8626\" class=\"wp-image-8623 size-full\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2018\/11\/blogpost_toggle_v2.gif\" alt=\"\" width=\"1024\" height=\"583\" \/><p id=\"caption-attachment-8626\" class=\"wp-caption-text\">Bascule Hearts &amp; Science sur la page \u00c0 propos<\/p><\/div>\n<div id=\"attachment_8698\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8698\" class=\"wp-image-8695 size-full\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2018\/11\/agilepercise.jpg\" alt=\"\" width=\"1200\" height=\"564\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/agilepercise.jpg 1200w, https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/agilepercise-300x141.jpg 300w, https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/agilepercise-768x361.jpg 768w, https:\/\/hearts-science.com\/wp-content\/uploads\/2018\/11\/agilepercise-1024x481.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-8698\" class=\"wp-caption-text\">Typographie contrastante sur la page Services<\/p><\/div>\n<div id=\"attachment_11035\" style=\"width: 693px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11035\" class=\"wp-image-11032 size-full\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2018\/11\/blogpost_city_v2.gif\" alt=\"\" width=\"683\" height=\"272\" \/><p id=\"caption-attachment-11035\" class=\"wp-caption-text\">Glissement entre villes sur la page Contact<\/p><\/div>\n<h2><b>Le symbole &amp;<\/b><\/h2>\n<p>Utilis\u00e9 \u00e0 l\u2019origine pour signifier \u00ab\u00a0etc.\u00a0\u00bb, le caract\u00e8re &amp; \u00e9tait la 27e\u00a0lettre de l\u2019alphabet anglais. D\u00e9j\u00e0 connu du temps des Romains, il fait d\u00e9sormais partie de l\u2019alphabet moderne. On appelle cette lettre \u00ab\u00a0ampersand\u00a0\u00bb, en anglais. Pourquoi? Lorsque les petits Anglais r\u00e9citaient leur ab\u00e9c\u00e9daire, ils d\u00e9formaient la lettre &amp; en marmonnant \u00ab\u00a0and <i>per se<\/i> and\u00a0\u00bb.<\/p>\n<p>De nos jours, c\u2019est un \u00e9l\u00e9ment de design qui traduit l\u2019id\u00e9e d\u2019une infinit\u00e9 de possibilit\u00e9s. C\u2019est une invitation \u00e0 approfondir la r\u00e9flexion ou \u00e0 laisser la place \u00e0 d\u2019autres id\u00e9es. Pour nous, cela repr\u00e9sente autant la fluidit\u00e9 que le contraste. C\u2019est un communicateur subtil qui associe changement et dualit\u00e9 en un seul symbole. \u00c0 part le logo, vous trouverez d\u2019autres utilisations subtiles du symbole &amp; dans notre image de marque.<\/p>\n<div id=\"attachment_8288\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8288\" class=\"wp-image-8285 size-full\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2018\/11\/blogpost_ampersand_v1.gif\" alt=\"\" width=\"1024\" height=\"583\" \/><p id=\"caption-attachment-8288\" class=\"wp-caption-text\">Symboles &amp; sur la page d\u2019accueil<\/p><\/div>\n<p>Chez Hearts &amp; Science, nous vivons le \u00ab\u00a0et\u00a0\u00bb en incarnant la dualit\u00e9 et le changement. Polyvalents, nous glissons de la strat\u00e9gie \u00e0 l\u2019ex\u00e9cution, en louvoyant entre la planification, les achats et l\u2019optimisation.<\/p>\n<p>Nous sommes ravis de d\u00e9voiler notre nouvelle marque avec la confiance qu\u2019elle \u00e9voluera au rythme de notre innovation et de notre leadership au sein de l\u2019industrie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment nous avons transform\u00e9 notre marque Apr\u00e8s trois ann\u00e9es de succ\u00e8s et de croissance chez Hearts &amp; Science, nous avons jug\u00e9 important de revoir notre marque. C\u2019est comme emm\u00e9nager dans une nouvelle maison: on y vit quelque temps avant de l\u2019adapter \u00e0 ses go\u00fbts, en prenant du recul pour mieux r\u00e9fl\u00e9chir \u00e0 l\u2019am\u00e9nagement. Tout cela [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":6902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[114],"tags":[],"class_list":["post-4471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-team-hearts-fr-ca-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formes et contrastes: une identit\u00e9 de marque volontaire &#8211; Hearts &amp; Science<\/title>\n<meta name=\"description\" content=\"Dans les coulisses, regardez notre mise \u00e0 jour de la marque. 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