{"id":44375,"date":"2021-04-06T16:28:27","date_gmt":"2021-04-06T20:28:27","guid":{"rendered":"https:\/\/hearts-sciencecom.local\/infographic-how-to-prepare-your-app-attribution-strategy-for-the-ios-14-update\/"},"modified":"2021-04-06T16:28:27","modified_gmt":"2021-04-06T20:28:27","slug":"infographic-how-to-prepare-your-app-attribution-strategy-for-the-ios-14-update","status":"publish","type":"post","link":"https:\/\/hearts-science.com\/no\/infographic-how-to-prepare-your-app-attribution-strategy-for-the-ios-14-update\/","title":{"rendered":"Infographic: Prepare your attribution strategy for iOS 14"},"content":{"rendered":"<h1>Mitigate the business impact of reduced in-app conversion tracking.<\/h1>\n<p>As the digital ecosystem shifts to be more privacy-oriented, participants everywhere are adjusting their strategies. Apple announced in 2020 that, as part of the iOS 14 update, it will be giving users the choice to opt-out of the Identifier for Advertisers (IDFA) identifier at the app level, across all iOS devices.<\/p>\n<p>This change will have a large impact on advertisers&#8217; targeting and attribution models, especially for brands with app-based campaigns. To help make sense of what&#8217;s happening and how to prepare for it, we put together this infographic.<\/p>\n<p><a href=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2021\/04\/ACFrOgCJ2s1HNPFFUe36O4IsyQ8-njpMPwoQ8iFBYZYMo7oLjOsFV4Q3KlTic4Zq3gLtk1xkzutuQXvsysczcwvt2UV-1XSaUxZko_jpwk7bSFCqJ0iHnOs5_F1Wc74S05WwKEFUwRZ6Pz4k0DIw-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30758 size-full\" src=\"https:\/\/www.hearts-science.com\/wp-content\/uploads\/2021\/04\/ACFrOgCJ2s1HNPFFUe36O4IsyQ8-njpMPwoQ8iFBYZYMo7oLjOsFV4Q3KlTic4Zq3gLtk1xkzutuQXvsysczcwvt2UV-1XSaUxZko_jpwk7bSFCqJ0iHnOs5_F1Wc74S05WwKEFUwRZ6Pz4k0DIw-1.png\" alt=\"\" width=\"1152\" height=\"5546\" srcset=\"https:\/\/hearts-science.com\/wp-content\/uploads\/2021\/04\/ACFrOgCJ2s1HNPFFUe36O4IsyQ8-njpMPwoQ8iFBYZYMo7oLjOsFV4Q3KlTic4Zq3gLtk1xkzutuQXvsysczcwvt2UV-1XSaUxZko_jpwk7bSFCqJ0iHnOs5_F1Wc74S05WwKEFUwRZ6Pz4k0DIw-1.png 1152w, https:\/\/hearts-science.com\/wp-content\/uploads\/2021\/04\/ACFrOgCJ2s1HNPFFUe36O4IsyQ8-njpMPwoQ8iFBYZYMo7oLjOsFV4Q3KlTic4Zq3gLtk1xkzutuQXvsysczcwvt2UV-1XSaUxZko_jpwk7bSFCqJ0iHnOs5_F1Wc74S05WwKEFUwRZ6Pz4k0DIw-1-213x1024.png 213w, https:\/\/hearts-science.com\/wp-content\/uploads\/2021\/04\/ACFrOgCJ2s1HNPFFUe36O4IsyQ8-njpMPwoQ8iFBYZYMo7oLjOsFV4Q3KlTic4Zq3gLtk1xkzutuQXvsysczcwvt2UV-1XSaUxZko_jpwk7bSFCqJ0iHnOs5_F1Wc74S05WwKEFUwRZ6Pz4k0DIw-1-768x3697.png 768w, https:\/\/hearts-science.com\/wp-content\/uploads\/2021\/04\/ACFrOgCJ2s1HNPFFUe36O4IsyQ8-njpMPwoQ8iFBYZYMo7oLjOsFV4Q3KlTic4Zq3gLtk1xkzutuQXvsysczcwvt2UV-1XSaUxZko_jpwk7bSFCqJ0iHnOs5_F1Wc74S05WwKEFUwRZ6Pz4k0DIw-1-319x1536.png 319w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/a><\/p>\n<p>Take a look and <a href=\"https:\/\/www.hearts-science.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">let your Hearts team know<\/a> if you&#8217;d like a deep dive into specific adjustments we recommend for your brand. Ask us about how these industry changes may affect your ability to track and measure advertising performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mitigate the business impact of reduced in-app conversion tracking. As the digital ecosystem shifts to be more privacy-oriented, participants everywhere are adjusting their strategies. Apple announced in 2020 that, as part of the iOS 14 update, it will be giving users the choice to opt-out of the Identifier for Advertisers (IDFA) identifier at the app [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":30739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-44375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bransjeinnsikt-no"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infographic: Prepare your attribution strategy for iOS 14 &#8211; Hearts &amp; Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hearts-science.com\/no\/infographic-how-to-prepare-your-app-attribution-strategy-for-the-ios-14-update\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: Prepare your attribution strategy for iOS 14 &#8211; Hearts &amp; Science\" \/>\n<meta property=\"og:description\" content=\"Mitigate the business impact of reduced in-app conversion tracking. As the digital ecosystem shifts to be more privacy-oriented, participants everywhere are adjusting their strategies. 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